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A new identity for Bel&Bo.
Technical design & engineering: standardisation of the products. Roll-out program planning. Roll-out production and installation.

Briefing.
The new positioning strategy needed a new name and a younger and fresher image. The complete retail network (65 shops) needed to be rebranded. The signware products have to leave a minimum carbon footprint. The new logo cannot be seen before the launch of the media campaigns.

Realisation.
Technical design and engineering of a signware product range, followed by the production of prototypes. One month roll-out period with temporary marketing communication followed by two days roll-out to uncover the new logo with LED illumination..

Result.
A powerfull marketing campaign and a strong and consistent new corporate identity for Bel&Bo throughout it's network, helping their wish to adopt a clear position on its market: 'offering a colorfull and pleasant atmosphere that respects the environment'.

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