A new identity for Land Rover. Understanding and translation of Land Rover's values into a concept. Technical design & engineering: standardisation of the concept. On-request production and installation.
Briefing. A new identity has been developed for Land Rover. This new identity has to be adapted site by site. All sites need to reflect the same brand image.
Realisation. Study of the buildings and surroundings. Taylor-made application of the concept. 3D simulations. Technical design and engeneering of signware and architecturale elements. Manufacturing and installation of the new brand identity.
Result. A new strong and consistent corporate identity for Land Rover throughout its network.