Control on identity and budget for Total. Briefing. Management of Total's corporate identity in Belgium and Luxemburg. Different projects from 1996 till today: rebranding from Fina to Total, new Total logo, café bonjour, car wash,... Preventive and corrective maintenance of the network. Budget controle.
Realisation. Program management and complete control and communication.
Result. A new strong and consistent corporate identity for Total throughout its network. Total is market leader in Belgium. It's strong corporate identity shows the wish to be close to the customer.